Mobile App Market Trends 2023

Key indicators of the mobile industry for 2022 according to data.ai

• 255 billion new app installs for the year, up 11% from 2021.
• $167 billion was spent in app stores. This is 2% less than last year. The only indicator that dropped.
• Daily app usage is 5 hours per user in 2022, 3% more than last year.
• $336 billion was spent on mobile advertising, up 14% from last year.
• In 2022, users spent more than 4 trillion hours in apps, a 9% increase from the previous year.

Mobile app trends for 2023 according to data.ai

1. $362 billion in mobile advertising

Forecasts say that advertising on mobile devices will take up more and more of users' time. On Android, there have already been 4 trillion hours of ads running in 2022.

Apps with short videos are driving the mobile advertising industry. This trend continues into 2023.

2. The economic crisis and changes in the privacy regulations will bring spending cuts in the mobile industry

Mobile gaming spending is down 5% in 2022, with another 3% decline expected in 2023. In general, user spending in this vertical was not influenced in any way by economic problems. But now the changes in data protection regulations have a strong impact. Now it will be even more difficult for developers to target the users who have generated the most revenue.

3. 14 apps break the $2 billion mark in user spending

Eleven of the 14 titles are games. Uma Musume Pretty Derby will be the game that makes $3 billion just two years after launch. Meanwhile, the game is only available in five countries: Japan, South Korea, Taiwan, Hong Kong and Macau.

Users are increasingly reaching for entertaining video content. In 2023, users will spend $3 billion more in HBO Max and iQIYI. These apps will join the top where Disney+, Netflix, Youtube and TikTok already are.

4. Users are willing to pay for experience: travel, events, meditation and sports

Shopify found that mobile devices account for 73% of sales for small companies and brands using direct to consumer (DTC).

Travel is popular after a covid stagnation. Concerts and shows are more popular than home shopping. Online broadcasts of sporting events will continue to attract the attention of users. Users are willing to spend money on all three of these categories.

And meditation apps are very trendy because people want to escape from stress in these difficult times.

5. By 2028, time spent in apps will reach 6 trillion hours

The introduction of 5G, the proliferation of games, the need for digital communication, and the personalization of applications are all contributing factors.

Streaming services and user-generated content will continue to grow in popularity over the next six years.

Sources:

1. 2023 State of Mobile Research by data.ai
2. 5 Mobile App Forecasts for 2023 Research by data.ai

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